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While it’s true that 13.7 per cent of the UK population now has a gym membership, member retention remains a challenge. Abigail Harris talks to five UK retention experts to find out where it’s being done well
HCM issue 1 2016
The CEO of Les Mills Media discusses how
clubs can embrace virtual fitness but still
remain central to people’s fitness journeys
HCM issue 11 2019
What’s the single best thing you’ve done in the past year to boost retention? Four operators tell their stories
HCM issue 11 2016
Global fitness giant Les Mills is bidding to bring
exercise classes into the home and on to
the computer with the planned launch of a new on-
demand streaming service.
news •
12 Mar 2015
Global fitness giant Les Mills has kicked off its new On Demand streaming service,
enabling fitness fans to workout wherever and whenever they like by accessing classes via
a computer, tablet, or smartphone.
news •
01 Jul 2015
The Retention People (RTP) has agreed a deal with Gladstone Health & Leisure (GHL) to include GHL to the list of official 'Certified Retention Partners'.
news •
17 Nov 2010
Aquaterra Leisure has entered into partnership with The Retention People in order to improve Connect, its IT-based membership retention system.
news •
05 Oct 2010
Retention Guru Dr Paul Bedford is to launch a new app providing health club and leisure
centre operators with retention advice at their fingertips.
news •
19 Mar 2015
A number of the health and fitness industry’s leading retention experts are to
stage a one-off UK conference examining how to hold on to gym members in a
fast-changing market.
news •
19 Jan 2015
Health club operators across the globe are being offered the chance to gain key business
insights from industry renowned retention experts via a live stream of next month’s
Retention Convention.
news •
15 Apr 2015
FunXtion has upgraded its White Label Member App with a raft of new features to support its
partners in scaling up and keeping up with rising member expectations.
product innovation •
04 Oct 2021
Keepme, a new AI tool for healthclubs, is set to increase member retention for gyms and health
clubs.
product innovation •
06 Jun 2019
Health, fitness and racquets club Next Generation has announced a retention rate of around 68 per cent for 2005 – significantly higher than the Fitness Industry Association average of 58 per cent.
news •
25 Nov 2005
Retention expert Dr Paul Bedford is to hold an extended Retention Convention in the UK
next year, focusing on improving customer experiences in the increasingly competitive
gym market.
news •
03 Dec 2015
New study will investigate the links between member characteristics, motivations, values, club activities and retention, says Dr Melvyn Hillsdon
HCM issue 9 2013
Inactive health club members who have been successfully engaged into revisiting their club are 45
per cent less likely to cancel their membership – compared to inactive members who received no
interaction.
news •
22 Jul 2016
The FirstHealth Center for Health & Fitness in Pinehurst, NC has reported a five point decrease in member attrition while using services provided by Retention Management.
product innovation •
03 Jul 2008
Pressure on sales thanks to a weak economy, and an over-emphasis on social media, are detracting from real retention efforts, says Guy Griffiths
HCM issue 4 2013
When it comes to after-sales service many equipment manufacturers, including Precor, talk about response times, first-time fix rates and the
quality of their service engineers.
product innovation •
23 Feb 2016
The Retention Convention is back for 2016 with a second installment, featuring a bumper
cast of health and fitness speakers who will focus on how to improve customer
experiences.
news •
07 Mar 2016
Two of Mid Sussex District Council's Olympos-branded fitness centres are to see the introduction of a new member retention programme.
product innovation •
26 Oct 2007
Alister Rollins is the founder and CEO of MoveGB, a
free online platform that enables fitness operators to
offer their services.
product innovation •
29 Sep 2016
Fitness New Zealand (Fitness NZ), the trade body for health clubs in New Zealand, is working with the UK’s Dr Melvyn Hillsdon to undertake the country’s first national retention and attrition audit.
news •
10 Jan 2006
The Retention Convention will focus on the impact a happy workforce has on retaining
leisure centre, gym and health club members at its event in May.
news •
08 Mar 2017
Myzone has appointed fitness industry veteran Tamara Bailey as key account manager.
news •
06 Sep 2018
Did you have a booming January? That's what's
awesome about our industry - you usually start the
year on a high with your most successful month.
product innovation •
11 Feb 2016
The problem of customers not returning within a year of their
first visit is being addressed by a new tool designed to
improve client retention for health, wellness and beauty
businesses.
product innovation •
19 Sep 2014
Gyms and health clubs that offer virtual fitness can significantly drive higher levels of
member engagement and retention, according to research by Wexer Virtual.
news •
31 May 2017
Designed exclusively for the fitness industry, Retention
Management has launched a meal planning software service
designed to help members reach their dietary goals.
product innovation •
26 Mar 2015
My-itrainer has been designed to help gyms and health clubs more easily retain clients who struggle to exercise regularly.
product innovation •
30 Nov 2007
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“Recent work includes a gym refurb for a number of Everyone Active sites and a full range of merchandise for the Oxford vs Cambridge Boat Race”
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The partnership between PureGym and Belfast-based
supplier BLK BOX is transforming the gym floor
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Epassi, a provider of workplace wellness benefits, is creating a fitter
and more productive workforce, one membership at a time
HCM promotional features
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The New Keiser M3i Studio Bike brings ride
data to life to engage and delight members
HCM promotional features
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Operators, prepare to revolutionise the way members connect with personal
trainers in your club, with the ground-breaking Brawn platform.
HCM magazine
HCM People
Dr Jonathan Leary
Founder, Remedy Place“It was as though the whole world woke up at the same time”
HCM magazine
As health club operators move to incorporate recovery into their
offerings to meet growing consumer demand, Steph Eaves takes a
look at what cryotherapy and ice bathing can add to the equation
HCM magazine
Basic-Fit – which has been scaling rapidly across Europe –
is considering franchising to ramp up growth further afield
HCM magazine
Fuel the debate about issues across the industry and share your ideas and experiences. We’d love to hear from you.
[email protected]
HCM magazine
Will Orr has been talking to HCM about the company’s
new strategy for 2024, as Kath Hudson reports
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